
Welcome to The HDC Academy
The Step-by-Step Manual to Business Ownership You Wish You Had From Day One 



Welcome to The HDC Academy
Let me guess… You have a great idea, a vision, a dream of running your own business.
You’re diving in, piecing things together—DIYing your way through it, googling everything, watching hours of YouTube tutorials, maybe even buying a few online courses that still don’t quite get you where you need to go.
And now?
And the worst part? You’re still missing important pieces.
The HDC Academy is a Self-Paced Membership That Gives You Everything You Need to Set Up Your Business the Right Way
Owning a small business is not a piece of cake—there are a lot of moving parts, and it’s easy to feel overwhelmed or stuck. But working with Honey Do Checklist and The HDC Academy has been a total game-changer. The Academy offers more than just systems and templates—it’s a positive, encouraging environment that helps you stay motivated and focused. It makes a huge difference when you can wake up each day excited to tackle the next steps in making or keeping your business successful. There are monthly modules with videos and action items, which help me stay on track and focused on one area of my business at a time.
This isn’t just a membership—it’s your full company setup, expert guidance, clear action steps, and ready-to-use resources all in one place.
Inside The HDC Academy, you get:
This program is packed with over $10K worth of materials—things most business owners piece together slowly (and expensively) over years.
But instead of wasting time chasing free downloads or spending thousands on consultants and courses that only give you one piece of the puzzle…
What if you had it all in one place?
The right foundations.
The right resources.
The right support.
Without spending another dollar on things you don’t need.
The HDC Academy is built to grow with you—so if you show up, complete the action steps, and use the tools, your business will look completely different a year from now.
You bring the vision. The HDC Academy will help you build it—step by step.
"I've heard and learned bits and pieces of how to run a business here and there. What Mendy presented was clear and precise. I love her simple call-to-action to pick two things so it's not overwhelming."
-Jeanne
How Much Time & Money Have You Already Wasted?
What’s Inside The HDC Academy?
Business Foundations
Get your legal, marketing, and operational setup done right.
Budgets & Accounting
Stay in control with a simple budget and organized finances.
Sales & Customer Retention
Build a business that runs smoothly and grows sustainably.
Time & Productivity Strategies
Avoid burnout and run your business like a pro.
Live Q&A & Expert Support
So you never feel lost or alone in the process.
A Clear Roadmap for Success
Walk away with customized, actionable business plan.
You’ll get EVERYTHING you need to launch and grow your business, step by step.
"I learned so much! Not just about business set up, but also formations, budgeting, pricing, and the always looming guilt of burnout. Highly recommend this webinar to any business owner who feels like they've been stuck for the last year or more. It's time to let Mendy help you grow!!"
Imagine knowing exactly what to do next at every stage of your business.
That’s why I created The HDC Academy—a guided membership built to move you from uncertainty to clarity every step of the way.
Not quite ready? Join the waitlist!
"In the past, I've always tried to do everything myself from setting up my business structure, finances to marketing. Mendy's webinar really drove it home that I need people to help me, especially in areas I'm not strong."
"Mendy did a great job at providing a focused and organized way to set my business up for success. She reminded me to set boundaries for my business which is something I really need to focus on. I so appreciate her personal stories as well as how she grew her business and what she learned along the way."
"Mendy really brings attention to the small and big things that go into owning and opening your own business. I've been live in my business for close to 3 years, and all she touched on was what I had to learn the hard way! Definitely wish I would have been available for me when I started out."
"Aut dicta commodi nostrum quidem delectus molestiae ad et ex odit."
Bonus #1 - Perferendis Sit Minima
But Why Listen to Me?
Hi, I’m Mendy Applegate!
Your Favorite Small Business Architect.
If you’re tired of figuring it all out alone—I built The HDC Academy for you.
While my background gave me a strong head start, entrepreneurship pushed me to pivot quickly, tackle unexpected roadblocks, and optimize my skills in networking, client targeting, and sustainable growth. It’s what led me to serve the clients I connect with most: small business owners who need real support behind the scenes: bookkeeping, back office systems, and business development guidance.
For the past five years, I’ve supported over 100 entrepreneurs in building their businesses—guiding them through various stages, from SOPs and financial overviews to operations, onboarding, and strategy sessions.
I LIVE and BREATHE this daily! I understand the happy, hardships, joy, and tears of this journey. I bring real-world experience, a deep understanding of what makes small businesses work, and a whole lot of heart.
You Have Two Choices Right Now…
Keep struggling, DIYing things together, and hoping you’re doing it right…
OR
Join The HDC Academy and get the clear roadmap you need to build your business the right way with confidence and without the stress!
The HDC Academy is a full-year membership designed to guide you step by step through building a strong, profitable business from the ground up. If you’re ready to commit, show up for yourself each month, and take intentional action toward your goals—this program is for you.
Because the truth is, real growth doesn’t happen overnight. But with the right support, tools, and guidance? You’ll be amazed at what your business looks like one year from now. There are multiple payment options available to help budget and finance your business growth!
All prices in USD